WHY RAB?

DIFFERENTIATE BETWEEN THE CLUTTER AND THE IMPACTFUL

We look holistically at everything having to do with your study to get at the heart of a product's appeal and challenges for success.  Ultimately, a study can have a lot of data, but the only things that matter are what you can use, not noise -- we sort through that to deliver actionable results.

GO BEYOND INDIVIDUAL COMPONENTS

While it can be helpful to look at individual elements of an entertainment product (such as story, characters, etc.), that shouldn't be the endpoint.  We also look at how the individual components interact with each other, and how that affects the overall perceptions of a product.  This is especially important for a television series where the product is dynamic by nature (it changes every week), so we not only look for how a product tests today, but also how it can ebb and mature overtime.

ACTIONABLE & RELEVANT INSIGHTS

This is ALWAYS our goal - to produce insights that creators, networks, and executives alike can use for their needs and development.  We do NOT believe research a substitute for vision or creativity, rather we believe it is a tool to assist those processes, so a product be as successful as possible.