ABOUT US

For over 30 years, RAB-INC (also known as Robert A. Brilliant, Inc) has been one of the premier boutique entertainment marketing research firms in the United States.  In that time we have run thousands of tests of TV pilots, subsequent episodes, on-air promotions, print-ads, concept testing, title testing, and other media/ entertainment products. 

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At our core, we develop major custom research systems for a diverse roster of clients, enabling them to evaluate their continuous production of entertainment media products.  While this may sound complicated (and at times is), our mission is quite simple; we provide reliable data with reporting that produces actionable results. 

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In addition, RAB has been responsible for the design, build-out, and operations of state-of-the art research facilities around the country, including: CBS TV City at MGM Grand in Las Vegas and The NBC Media Center at Universal Studios Florida.