ABOUT US

​Decades of Research Experience. A Continued Focus on What's Next

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Founded in 1988, Robert A. Brilliant, Inc. (RAB) is a boutique market research and insights firm with deep roots in the entertainment, media, hospitality, and technology industries.

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For nearly four decades, we've helped leading companies understand their audiences, evaluate creative ideas, and make more informed business decisions. Our work has encompassed thousands of research studies, custom testing methodologies, and large-scale research programs designed to uncover what audiences think, how they respond, and why.

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Our history includes designing, developing, and operating specialized audience research facilities, including CBS Television City at MGM Grand in Las Vegas and the NBC Media Center at Universal Studios Florida. These facilities helped establish RAB as a trusted research partner to major entertainment companies, supporting the evaluation of television programming, promotional content, and creative concepts.

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Today, we're building on that foundation by expanding our focus across consumer insights, brand research, advertising effectiveness, experiential marketing, and custom qualitative and quantitative studies.

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While our capabilities continue to evolve, our approach remains consistent: understand the business challenge, develop the right research methodology, and deliver insights that help clients make better decisions.

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We combine the experience and methodological rigor of an established research organization with the flexibility, responsiveness, and personal attention of a boutique consultancy.

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